ROCKETFUEL MEDIA, NEW JOINT VENTURE, LAUNCHES AS CANADA’S NEWEST CROSS-PLATFORM POWERHOUSE
TORONTO, SEPTEMBER 13, 2012 — Media industry veterans Stephen Ellis and Gina Lijoi have launched the new joint venture, RocketFuel Media Inc., to provide a wide range of services to television producers working in the rapidly expanding field of multi-platform production and exploitation.
RocketFuel Media is a response to the changes in funding agency requirements, raising the digital stakes for the TV production industry, from applications to the Canada Media Fund through Telefilm Canada, to the creation of online assets.
Ellis, the award-winning international TV producer and distributor, will serve as founding President of the new enterprise. “The independent sector is making the inevitable transition to providing consumer content for any device, anytime, anywhere and RocketFuel is positioned to assist where needed”, said Ellis of the new joint venture.
Lijoi, a career veteran of digital project management, is vice president of RocketFuel Media.
“I’ve spent my entire career offering digital strategy, web development, and social media services for a range of industries, including education, packaged goods, not-for-profit, and media and entertainment. The prospect of expanding into transmedia story-telling and cross-platform release is an exciting one”, she said of the new operation.
Her existing partnership, Rocket Digital Management is a founding shareholder of the new company. The investment arm of Stephen Ellis, Media Catellist Holdings, is the co-founder of the new RocketFuel Media joint venture.
About Rocket Digital Management:
Rocket Digital Management, Inc. offers digital strategy, web development, and social media services. Comprised of a network of the best and most accomplished leads across multiple areas of practice, Rocket designs and implements elegant, ROI-driven solutions that deliver against business goals. Gina Lijoi is a Founding Partner and Digital Strategist.
About Media Catellist:
Media Catellist Solutions is the consultancy of Stephen Ellis, opened after 25 years as President of Ellis Entertainment, Canada’s oldest independent TV producer and distributor (founded by his father, Ralph in 1964). Media Catellist offers content strategy, creation and distribution to clients in Canada and internationally. Ellis also serves as founding chair of industry non-profits the Canadian Retransmission Collective and ISAN Canada.
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Press Contact:
Stephen Ellis
Mobile: 416-844-8650
Email: stephen.ellis@me.com
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